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Keyword Research Tips, and How to Dominate Them!

By Preben Frenning Under keyword research, SEO, Traffic-Generation, Web 2.0

Keyword research are done in many different ways, and you will probably hear many different ways to do it. For me, I think I have a quite unique way of doing it, since I haven’t read about it anywhere, and it works like a charm.

I usually use the built-in keyword research tool in senuke, as it does most of the work for me, other than picking the good keywords. – Which is quite simple once I have the data.

But the most important thing, is to find the keywords that give the highest ROI, with least amount of time spent. I only focus on keywords I know I can dominate, and I always do. I’m not great a creating websites, but I know how to make a SEO-optimized wordpress blog. Then all I have to do is to include my long-tail keyword in the title of the post,in the tags, and a few times in the main body of the post. I might also submit an article if neccesary. Then I go for dominating the entire frontpage of google with web 2.0. – Which is quite simple. I personally use senuke for this, but it can easily be done manually, and it doesn’t take that long.

But Preben, how about the keyword research?

Yes, I’ll tell you.

I use a combination of wordtracker and google keywords. Then, all I do to analyse the competition, is to use the little-known command in google called “allintitle”. It tells me how many competing websites are using my long-tail keyword in their own title.

It might even be for a keyword phrase that gets 29million results when you do a normal search for it, but only 9 of them have the entire long-tail keyword in their title. If that is the case, I will definately go for that keyword.

Another thing I look at, is if there are any web 2.0 sites in the search, and how they rank.If there is a digg post with the entire keyword in the title, and they have claimed the 78.th spot in google, I might think twice. But unless that is the case, I’ll go for it.

Once I have gathered a list of good keywords with little “title” competition, I’ll start writing blog posts with the keywords in the titles, and submit several unique stories to digg, propeller,furl etc. with different titles, but still keeping the keyword phrase intact. That will give me several spots on the front page of google, for each post. And it goes fast too!

So to sum up how to find keywords and dominate them:

  1. Gather a list of long-tail keywords with a good number of searches on wordtracker and google.
  2. Analyse the degree of competition in google, by using the “allintitle:yourkeyword”(without hyphens) command in google, and sort your list after the number of competing websites with your keyword in the title.
  3. Register a domain with your main keyword in it. Use .com, .net or .org, as I have found them easiest to rank well.
  4. Install WordPress, tweak it as you like and create a blogpost for each of your keywords with your “weak-competition” keywords in the titles, and write a blogpost like you would have written an article. (With tags etc.)
  5. Optimize your blog for SEO, and ping it at pingler.
  6. Submit each of your blog posts to social media sites with unique titles and content, still keeping the keyword phrase intact in the title.
  7. Submit the RSS feeds for all of the posts to loads of RSS feed aggregators.
  8. Submit articles for the posts that doesn’t make it to the degree of domination you want.
  9. Enjoy your traffic!

P.S. You might want to spread it out to avoid getting sandboxed by Google.

Now, which technique do you use?



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33 Responses to “Keyword Research Tips, and How to Dominate Them!”

  1. 1
    David from SEM Labs Says:

    I use the inanchor command for a similar purpose – to find keywords that have low incoming link text, i.e. they will be relativly easy to rank in most cases.

    David’s last blog post..SEO Help – Advice on Search Engine Marketing

  2. 2
    Sam from Frisco Real Estate Says:

    I am new to the blogging and keyword search, I never knew about the pingler, so I used it just know. I hope everything I am doing will give me the benefits I need.

  3. 3
    Preben Frenning Says:

    Keyword research is essential, and especially for niche marketing. Blogging is what you make it.
    It’s easy to get started, but it can be harder to see the results you expect. So you need to have patience.

    Pingler is an awesome tool to add to your arsenal, as well as you should use findmypagerank.com to see how you are doing as well.
    If you want, I can make a short guide about what I usually do when I create a new wordpress blog, regarding SEO etc. As google really loves wordpress blogs. One tip for now, would be to change permalink text to %postname%, and install the “All in one SEO pack” plugin.

    Remember the 20/80 rule. (20% of your work provides 80% of the results) So always keep track of what you do, and focus on what works best.

    – Preben

  4. 4
    Preben Frenning Says:

    Great tip David! Thanks for sharing. Definately a must for my technique arsenal!
    Great blog you have there btw.

  5. 5
    Jennifer Steuern from guenstige software Says:

    I wasn’t too sure how exactly keywords work, but I think I’ve got the hang of it now. I like when people to tutorials like this, because it makes things so simple to learn

  6. 6
    Jeet from Get Links Says:

    Excellent tutorial for finding competition for keywords. Many webmasters just look at high competition keywords and spend years trying to get to first 5. But they don’t realize that the gold lies at the bottom of the pyramid. Most of my individual pages get lot of search engine traffic because I follow the principal of keyword rich blog titles, just like you mentioned.

  7. 7
    Matt from Make Money from eBay Says:

    I have realized just how powerful the “long tail” can be. One of my blogs has been getting quite a few hits from this kind of traffic. So now every time I post I mix up some keywords to try and score a long tail search.

    I don’t research it, though. I just make guesses. A lot of the time it doesn’t work. But every now and then it succeeds brilliantly. And traffic from those searches just keeps on keeping on.

    But the approach you describe is taking it to whole new level. Will try and apply something like this from now on.

  8. 8
    Preben Frenning Says:

    Yup, keyword rich titles have a MAJOR impact on your rankings. – So if you find a low-competition long-tail keyword, any blog can get the top spot for it. Even if it’s new and have NO authority.
    However, you should always try to hit a few nerves as well, and work towards it as well. – It might go if you have patience.

  9. 9
    Preben Frenning Says:

    You definately should!
    I also do a little of that. Randomizing search phrases that I think will get more searches over time.
    It works some times, but it’s safer to use the ones you already have. I only do this when I need more keywords than I have in my list already.

  10. 10
    Jeet from Get Links Says:

    What I have seen is that I get lots of natural links if I can get the site in first 3 results. Ranking for long-tail keywords should also have the same effect (though I don’t have any proof).

  11. 11
    Brad from NOS Refills Says:

    Great tips on how to do keyword research. Too many people crash and burn with PPC because they immediately run for the keywords with the most traffic. Best to find those keywords where people are actually considering spending some money!

  12. 12
    Rajesh Kapoor Says:

    Thank you for sharing.
    but it is worth to spend so much time? I much do I earn, if find a keyword, register a domain with this keyword. install wordpress, write one post for each keyword and submit them to social media sites?

  13. 13
    Preben Frenning Says:

    Keyword research is one of the biggest reasons people fail in internet marketing their first time, so yeah.

    How much you can earn really depends on the niche, and the keywords. Not only that, but you must also be able to get at least one of the top 3 spots in google for that keyword to get the best effect. I would recommend reading a bit in this thread at the WF: Set it and forget it article marketing

    As for how much you can earn, it won’t be that great in the beginning, but eventually people will start linking to you, and you will start to rank on other keywords as well. Plus, you can optimize your site to convert better.

    That being said, I would say it’s possible to build a full-time income this way, if you are persistent and don’t give up.

  14. 14
    Dave Tani kredyt Says:

    First, thanks for the tutorial. I’ve found your post quite informative. Keyword research is really essential. The point about long-tail keyword is good. Thanks also for the tipp on this “allintitle:yourkeyword” command in google.

  15. 15
    Gagan from Wholesale Handbags Says:

    Thanks For sharing great tips , I have create a new blog yesterday but after seeing your post , I pinged them and just checked that Google Crawled all my posts

  16. 16
    Pike Fishing Says:

    Hei Preben, fin blogg. Ser du har god peiling på det du driver med.
    Med hilsen
    Harald

  17. 17
    Valy from Afghan Chat Says:

    Thank you for the nice post, do know if there are any tools for persian and arabic?

  18. 18
    Preben Frenning Says:

    @Valy – You can still use Pingler, rss aggregators, as well as I’m pretty certain you can use the google keyword tool and search command as well.

    And it might be possible to use it with senuke as well, although you would only get backlinks(if any) from english websites.

    Also, wordpress will most likely work fine. And I would suggest searching for persian and arabic web 2.0, or persion and arabic social bookmarking in Google. You most likely have a few over there as well ;o)

    – Preben

  19. 19
    raphael Says:

    Just one question: is there a point of “extra” pinging your blog? It already does that automatically..
    And second question: is there any point in using rss directories? Like all news sites, are full of spam and they have less authority than a website like digg, for example?
    Thanks
    .-= raphael´s last blog ..Secrets Of Tonality To Improve Your Hypnosis Skills =-.

  20. 20
    Preben Frenning Says:

    Pinging:
    Yes it does, but only to one pinger.
    If you ping it many places, the new content will be indexed faster. And personally, I feel it ranks better as well, although that is not documented yet for what I know.

    RSS:
    Yes, submitting your rss feed to aggregators gives you backlinks, as the content gets published on their site, with a link back to the original post on your blog.
    You are right many of them are full of spam and bad content, but if you submit your feed there once, you will get a new backlink from them every time you make a new post.
    Not only that, but they tend to rank well in google themselves too, which works in a similar way as an article. – You get a kind of “resource box”, as they link back to your site. If the reader likes the content, they will click through to your site to read more.

    Submitting to websites like Digg is great too, but it has to be done every time you make a new post, unlike with rss feeds.
    I hope that helps!
    – Preben

  21. 21
    raphael Says:

    Hi Preben
    Thanks for the extra information. Will see if I can find a decent list with RSS directories. 🙂
    .-= raphael´s last blog ..Hypnosis Stealth Tactics Explained =-.

  22. 22
    Anne Fox Says:

    Until now, I still don’t know how to really make a SEO rich article. I’m still confused about recommendations of other experienced bloggers or site owners. Obviously, I need to read more to learn more.
    .-= Anne Fox´s last blog ..How to Treat Angular Cheilitis =-.

  23. 23
    Czu Says:

    Interesting tips. espesially about ping.
    .-= Czu´s last blog ..Naiditsch,A – Graf,A =-.

  24. 24
    Preben Frenning Says:

    Thank you =)

  25. 25
    Real estate in india Says:

    A great tool to optimise your online business is a web analytics provider such as clicktale to optimise your conversions. The analytics show you aggregate behaviours of your website as well as real time videos of their journey through your site. To top this off there are heatmaps of clicks, hovers, mouse and eye movements. So dont waste your money on SEO bringing people to your site unless you are going to employ an analytic provider to convert those shoppers to buyers!

  26. 26
    harry from unique gifts Says:

    cool info, really useful as i’m relatively new to this but need to learn and learn fast.

    thanks, h 🙂
    .-= harry@unique gifts´s last blog ..Aston Martin vs. Lamborghini – Staffordshire =-.

  27. 27
    Michigan mover Says:

    the allinanchor: command is big. Because you can now start determining how did the site obtain their rankings is it on page or off page techniques?

  28. 28
    James from Nail varnish display stand Says:

    It shouldn’t matter how many competing pages there are for a particular query. What you should be concerned with is how strong the first ten results are. Download “SEO for Firefox” so you can see what the PR is for the first 10 results. This should be a rough indicator of how strong they are. Alternatively, you can use the Yahoo site explorer to check the competition’s link profile.
    James@Nail varnish display stand´s last [type] ..Where to Buy Nail Polish Display Rack

  29. 29
    Preben Frenning Says:

    Well, it does matter. Though you are right about analysing the top 10’s links etc. But their PR isn’t all. I have seen low PR outrank high PR sites many times before.
    The reason I mention numbers, is that you can see how many pages are actually competing with you for that particular keyword phrase, which is why we use allintitle command in Google. – This is because titles are one very heavy factor in on-page SEO for google.

    Try searcing for “tech house tracklist” in google. – It shows 5mill results, and I’m on the 3.rd spot. For that (my dj site), I have done very little SEO. I have only done some one-page optimization, as well as submitting the RSS feed to aggregators. A link from our twitter profile and facebook account is also present, but doesn’t have much impact.

    Now try searching for “allintitle:tech house tracklist”. It shows 543 results. – Those are “competing” with me for those keywords.

  30. 30
    Chloe from QuinnyBuzz Says:

    I like the summary of 9 points, it really helps to break it down. Im new to the keyword stuff, and sometimes find it difficult to understand some articles…but this one was very easy and helpful.

  31. 31
    Preben Frenning Says:

    Thanks! I’m glad you like it =)

    This way of doing keyword research is a great way to get started. Sure, it’s not foolproof, but if you do it a couple of times, I’m sure you will succeed.
    Feel free to hit me up on preben@imarketingblog.org if you have any questions.

    – Preben

  32. 32
    James from Nail varnish display stand Says:

    @ Preben Frenning:

    Like I said, PR is a “rough” indicator of the strength of your competition. You need to check for consistency in the top ten results to really determine whether it accurately reflects what your up against. For instance, if the first few listings for a keyword are PR 0s and 1s, and the bottom 5 are all PR 4’s and 5’s, it is a safe assumption that the niche will be difficult to crack. In this scenario, the PR of the top results misrepresented the strength of the competition. When you have consistency in the top results, PR will spare you some research time, although it is still important to verify your findings using the Yahoo Site Explorer to run a backlink check.

    Yes, titles are an important ranking factor, but let me tell you that backlinks outweigh all. Go to Google and search “click here.” You’ll pull up Adobe. They don’t have that term anywhere on the page. The sheer number of backlinks they have with the anchor “click here” has propelled them to the top.

    In the entire scheme of things, it really doesn’t matter how many sites you have competing for the term. You could have 50 that are all .gov and .edu sites with healthy link profiles. Conversely, you could have 10 million results with very weak sites like Yahoo answers and Hubpages.
    James@Nail varnish display stand´s last [type] ..Where to Buy Nail Polish Display Rack

  33. 33
    Preben Frenning Says:

    I’m not going to argue for a second that backlinks are less important than titles. Backlinks count for 70-80% of a websites SEO.
    The method I have mentioned in the post, is a way to do simple keyword research for newbies and to discover long-tail keyword phrases with little competition. It’s for quantity over quality in this case. Using the allintitle command will, like you say, most definitely not tell you everything you need to know for any keyword phrase.
    What it does, is finding out which websites that have similar content as the one you want to rank for, and also who uses your keyword phrase in their titles.

    So for low-competition long-tail keywords, it’s usually quite easy to rank a page or a blog post by only doing simple and effective on-page SEO, as well as an RSS submission and a few Web 2.0 submissions.
    But you are right about using the PR as indicator, but I wouldn’t say it applies to all cases. If you check the backlinks of all the sites on the first page of google for that keyword, you might find that some of the sites only rank because of their authority and PR, which you will easily be able to rank for if you have the proper URL and titles, as well as a few relevant backlinks.
    But I’m not an SEO guru, I’m just talking from my own experience =)

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